4/7/2023 0 Comments Kickstarter funding![]() Similar letters reached the reverend of a local church and the architect William Hopkins. Inside was a message printed on cream-colored paper: "All of the items in your refrigerator are swapped with all of the items in Ben Affleck's refrigerator. Ausanka-Crues says his staff is redirecting efforts to generate more buzz about the game and look for alternative means of funding.In December 2009, a mysterious letter appeared at the home of one Mr. While Rumrunners didn’t generate the funding it had hoped for, it’s not the end for the digital game. “Since virtually all of the cost to make Rumrunners is software development time and ongoing monthly fees for hosting, our budget was difficult to satisfactorily explain to some board gamers.” “People looked at our goal and felt like we were asking for too much because there were no expenses for purchasing physical goods,” he says. Most successfully-funded projects ask for less than $10,000, according to Kickstarter statistics.Īusanka-Crues asked for $50,000, which was difficult to justify to backers. “Be prepared for that.” Justify your goal “Managing the campaign is a full-time job,” Ausanka-Crues says. It takes time to manage the campaign, so don’t forget to pencil in time to respond to comments, thank backers, monitor social media, and handle press. You can’t “set it and forget it” with a Kickstarter campaign. “When we took an objective look at our campaign’s logo a couple of days into the campaign, we realized that it was extremely dull compared to the images of the more successful projects that were live around the same time,” he says. You need to present “the whole package” to grab attention and show backers your professional side.Īusanka-Crues says his company fell short in the graphics department. Don’t settle for subpar graphics or skimp on the explanation of your project. ![]() You need a polished look when you launch your project. Early funding will also increase your chances of becoming a “staff pick” on the site, which gives you more exposure. To be successful, Ausanka-Crues says you should reach at least 10 percent of your goal on your first day. To be successful, you need an existing customer base that you can tap on day one.” Know that day one of the campaign is vital Involve them in the process before the Kickstarter starts. Find where your market lives, and go talk to them. “Get your Facebook and Twitter pages up and running-and active-before launching your Kickstarter campaign. “Kickstarter is a great funding platform, but a terrible place to create a community,” Ausanka-Crues says. Having a following in place before you launch a project is crucial, Ausanka-Crues says. You can’t expect people to stumble on your project when they’re surfing on Kickstarter you have to do a little marketing beforehand. He offers these lessons to other entrepreneurs who are intrigued by Kickstarter as a fundraising tool: Establish a community before launching In hindsight, Ausanka-Crues says there are a lot of things he would do differently, given a second chance. We did press outreach too.” In the end, it wasn’t enough. “The biggest thing that hurt us was that we banked on organic discovery propelling the campaign to success,” Ausanka-Crues says. “We tried to fuel pledges through an advertising campaign on Facebook, Board Game Geek, and Reddit. After 20 days, the campaign wasn’t getting the interest or dollars it needed, so Ausanka-Crues canceled it. He was trying to raise $50,000 within one month to fund the design of the game. His company, Palomino Labs, turned to Kickstarter to fund a digital board game called Rumrunners. Ryan Ausanka-Crues had one of those “lackluster” campaigns. So although 56,000 projects have hit their fundraising goal, 73,000 projects have come up short and raised nothing, according to Kickstarter statistics. See Also: The 13 Best Alternative Funding Options ![]()
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